The Classy Philosophy

If a company spends valuable marketing dollars on content marketing for higher search engine rankings, better engagement on social media channels, or to build a strong brand, they’re going to expect results. Successful marketing agencies understand the importance of delivering exceptional results through measurement and reporting, and they don’t cut corners when it comes to strategy planning, project management, and client reporting.

A Classy Inbound approach follows these core principles for all content marketing campaigns:

  • New content initiatives, strategies, and marketing avenues will be backed by data. If the data is unavailable, tracking and measurement will be set up to guide future efforts.
  • Today’s digital landscape requires constant learning, analysis, and change. Lack of knowledge or expertise is not a sign of incompetence; it’s a symptom of our constantly changing industry. By working together and using the most up-to-date proven methods and tools and organizing processes and projects, marketing teams from all areas will overcome obstacles that stand in the way of client success.
  • Everyone on the team has value and works toward the same goal: digital marketing success. If members of the marketing team insist on following a protocol because “this is what we’ve always done,” they should be prepared to back up their strategy and plans with proven results.
  • All digital marketing roads lead back to inbound. The power of content marketing, SEO, and social media gives every company, large and small, the opportunity to compete online for new leads and business.

Markelle Harden Classy Inbound Digital Marketing low resMarkelle Harden

Markelle Harden started Classy Inbound, an esteemed content marketing and strategic partner for inbound marketing agencies, with the one goal in mind: Help digital marketing teams deliver powerhouse content marketing results while managing growth, staffing, task delegation and completion.

She guides and collaborates with inbound marketing teams to ensure that solid, proven strategies are in place, carried out, and measured. Markelle’s specialty lies in organizing and prioritizing campaign tasks and projects to deliver proven trackable results.

Leveraging 15+ years of marketing experience with cutting-edge technology immersion, Markelle has helped countless businesses and marketing teams succeed.

Markelle’s pre-Classy experience includes leadership roles at a real estate virtual assistant marketing agency and a content creation agency. In addition to these leadership roles, Markelle has served on marketing teams to tackle Google algorithm changes for SEO success, deliver thought-leadership content pieces through social media, drive PR initiatives for events and branded thought leadership, and more.

Markelle is a contributing author to KissMetrics, Kuno Creative, and The Content Marketing Institute. Markelle has also served as a trainer for Instant eTraining.

When she’s not working, Markelle enjoys exploring the Carolina coastline and mountains with her husband, daughter and German Shepherd. She runs on chocolate and caffeine.

Enough about Markelle. Let’s talk about you, the shortage of talent or taskmasters for your inbound marketing goals, and how we can solve them together.

 


 

Aunt Heather Piper Thrill of the Hunt Scavenger Hunt Classy Inbound Digital MarketingHeather Piper

Heather Piper is a marketing and event dynamo with 12+ years experience.  She’s a rare breed of professional and creative, and an energetic, get-it-done type of gal.

Heather has developed and executed strategy plans, creative design, content creation, and event planning for various industries.  Attention to detail while understanding the bigger picture for achieved success makes Heather a unique and well-rounded asset.  Combine her skills, resources, and know-how will benefit any company or project.

Thrill of the Hunt Scavenger Hunt LogoThe entrepreneur spirit remains at Heather’s core.  She’s co-owner of Thrill of the Hunt, a company that develops public and private scavenger hunts events such as team building activities, industry events, trade shows, corporate holiday parties, and sales meetings.

To maintain a balanced life, Heather laces up her shoes for an occasional run or hike, or straps on her snowboard to hit the slopes. Being an avid reader, Heather enjoys an eclectic assortment of books and is not ashamed to admit she reads a lot of young adult fiction.

Through being a devout aunt to her nephew, Heather is able to maintain her “band geek” status.  She volunteers as a chaperone and a social media coordinator for his high school band and music programs.


Fun Classy Fact

Markelle and Heather have worked together on and off for over twenty years. Markelle attended the University of Pittsburgh at Greensburg while Heather was a student at Seton Hill University. They met while serving patrons at Mr. Toads in Greensburg, and remained friends after they graduated, bouncing career opportunities and ideas off of each other until they both settled into the same space: digital marketing. Someday, Markelle and Heather will bring the power of digital marketing to the publishing and author community. While large publishing houses follow a blend of old-school and new age marketing plans, they lack the power to personalize the marketing toward an author’s best audience and spread the word in a creative way that showcases the author’s unique gift. They have a vision for helping self-published authors get noticed and recruited by a publishing house and climbing the ladder to the best-seller list, one digital step at a time.

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