All digital marketing roads lead back to inbound. The power of content marketing, SEO, and social media gives every company, large and small, the opportunity to compete online for new leads and business.
Successful marketing teams understand the importance of delivering ROI from content marketing initiatives in the form of new website visitors and new leads.
A Classy Inbound approach follows these core principles for all inbound content marketing campaigns:
Markelle Harden started Classy Inbound, an esteemed content marketing and strategic partner for inbound marketing agencies, with the one goal in mind: Help digital marketing teams deliver powerhouse content marketing results while managing new clients, campaign expansion, task delegation and completion.
She guides and collaborates with inbound marketing teams to ensure that solid, proven strategies are in place, carried out, and measured. Markelle’s specialty lies in organizing and prioritizing campaign tasks and projects to deliver proven trackable results.
Leveraging 15+ years of marketing experience with cutting-edge technology immersion, Markelle has helped countless businesses and marketing teams succeed.
Markelle’s pre-Classy experience includes leadership roles at a real estate virtual assistant marketing agency and a content creation agency. In addition to these leadership roles, Markelle has served on marketing teams to tackle Google algorithm changes for SEO success and drive PR initiatives for events and branded thought leadership at the agency level.
When she’s not working, Markelle enjoys exploring the Carolina coastline and mountains with her husband, daughter and German Shepherd. She runs on chocolate and caffeine.
Heather Piper is a marketing and event dynamo with 12+ years experience. She’s a rare breed of professional and creative, and an energetic, get-it-done type of gal.
Heather has developed and executed strategy plans, creative design, content creation, and event planning for various industries. Using a big picture approach to digital marketing success makes Heather a unique and well-rounded asset. Her combination of marketing and organizational skills, resources, and know-how will benefit any company or project.
The entrepreneur spirit remains at Heather’s core. She’s co-owner of Thrill of the Hunt, a company that develops public and private scavenger hunts events such as team building activities, industry events, trade shows, corporate holiday parties, and sales meetings.
To maintain a balanced life, Heather laces up her shoes for an occasional run or hike, or straps on her snowboard to hit the slopes. Being an avid reader, Heather enjoys an eclectic assortment of books and is not ashamed to admit she reads a lot of young adult fiction.
Through being a devout aunt to her nephew, Heather is able to maintain her “band geek” status. She volunteers as a chaperone and a social media coordinator for his high school band and music programs.
Markelle and Heather have worked together on and off for over twenty years. Markelle attended the University of Pittsburgh at Greensburg while Heather was a student at Seton Hill University. They met while serving patrons at Mr. Toads in Greensburg, and remained friends after they graduated, bouncing career opportunities and ideas off of each other until they both settled into the same space: digital marketing. In the future, Markelle and Heather hope to bring the power of digital marketing and events to the publishing and author community, helping self-published authors sell more books and get noticed and recruited by agents and publishing houses. Until then, you can find them helping digital marketing teams stay one step ahead of the competition with content marketing for events, SEO, social media, and PR initiatives.