The Classy Philosophy

The power of content marketing for PR, SEO, and social media gives every company, large and small, the opportunity to compete online for new leads and business. Our Classy marketing team stands out from the crowd; we understand the importance of delivering ROI from content marketing initiatives in the form of new website visitors, higher engagement rates, and conversions.

A Classy Inbound approach follows these core principles for all inbound content marketing campaigns:

  • New content initiatives, strategies, and marketing campaigns deliver the most value when they are data-driven.
  • Today’s digital landscape requires constant learning, analysis, and change. Smart marketers are willing to consult with experts and implement campaign changes instead of relying on the “this is the way we’ve always done it” mentality.
  • Investing in and tools for organizing processes and projects is just as important as the marketing strategy. Marketing teams who are organized and process-driven will deliver stellar results in the form of new leads, better branding, higher rankings and engagement, and overall ROI on content marketing investments.

Markelle Harden Classy Inbound Digital Marketing low resMarkelle Harden

Markelle Harden started Classy Inbound, an esteemed content marketing and strategic partner for entrepreneurs and marketing agencies, with the one goal in mind: Help digital marketing teams focus on strategies that deliver results in the form of increased traffic and engagement, lead generation, and ROI.

She guides and collaborates with inbound marketing teams and business owners to ensure that solid, proven strategies are in place for all website initiatives, helping teams execute and measure content marketing initiatives. Markelle’s specialty lies in “big picture” organization and prioritizing campaign tasks and projects to deliver the most important objective: reaching and engaging with the target audience for new website visitors, leads, and sales.

Leveraging 15+ years of marketing experience with cutting-edge technology immersion, Markelle has helped countless businesses and marketing teams succeed.

Markelle’s pre-Classy experience includes leadership roles at a real estate virtual assistant marketing agency and a content creation agency. In addition to these leadership roles, Markelle has served on marketing teams to tackle Google algorithm changes for SEO success and drive PR initiatives for events and branded thought leadership at the agency level.

Markelle is a contributing author on the Monitor Backlinks blog,  Kuno Creative, and The Content Marketing Institute. Markelle has also served as a trainer for Instant eTraining.

When she’s not working, Markelle enjoys exploring the Carolina coastline and mountains with her husband, daughter and German Shepherd. She runs on chocolate and caffeine.

 

 


 

Aunt Heather Piper Thrill of the Hunt Scavenger Hunt Classy Inbound Digital MarketingHeather Piper

Heather Piper is a marketing and event dynamo with 12+ years experience.  She’s a rare breed of professional and creative, and an energetic, get-it-done type of gal.

Heather has developed and executed strategy plans, creative design, content creation, and event planning for various industries.  Using a big picture approach to digital marketing success makes Heather a unique and well-rounded asset. Her combination of marketing and organizational skills, resources, and know-how will benefit any company or project.

Thrill of the Hunt Scavenger Hunt LogoThe entrepreneur spirit remains at Heather’s core.  She’s co-owner of Thrill of the Hunt, a company that develops public and private scavenger hunts events such as team building activities, industry events, trade shows, corporate holiday parties, and sales meetings.

To maintain a balanced life, Heather laces up her shoes for an occasional run or hike, or straps on her snowboard to hit the slopes. Being an avid reader, Heather enjoys an eclectic assortment of books and is not ashamed to admit she reads a lot of young adult fiction.

Through being a devout aunt to her nephew, Heather can maintain her “band geek” status.  She volunteers as a chaperone and a social media coordinator for his high school band and music programs.


Fun Classy Fact

Markelle and Heather have worked together on and off for over twenty years. Markelle attended the University of Pittsburgh at Greensburg while Heather was a student at Seton Hill University. They met while serving patrons at Mr. Toads in Greensburg, and remained friends after they graduated, bouncing career opportunities and ideas off of each other until they both settled into the same space: digital marketing.

Markelle and Heather have teamed up to bring the power of digital marketing and events to the publishing and author community, helping self-published authors get noticed and recruited by agents and publishing houses, and helping publishers embrace the power of digital to drive book sales.

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