Digital Marketing Agency SERP Guide

January 2, 2017
Markelle Harden

If a potential client types your agency name into a search engine, does your company dominate every page one position? If the answer is “No,” your agency isn’t making the right impression. Dominating page one for your brand isn’t difficult or time-consuming. Follow our SERP guide to ensure that your brand dominates every listing on page one.

SERP Guide: Page One Branding

If your agency doesn’t offer social media marketing services, don’t ignore your own social media listings and activity. Even if a prospect isn’t hiring your team for social media services, social listings have page one potential.

A Forbes article furthers the case for social media by outlining studies that show:

  • Social media has a 100% higher lead-to-close rate than traditional outbound.
  • A high number of followers improve trust and credibility for your brand, and social media can improve brand loyalty.
  • Social media has a 100% higher lead-to-close rate than traditional outbound.

Social Media – Page One Potential

Even if you don’t plan on using these channels regularly, the accounts should be set up. If you would like to utilize these channels for potential page one results, especially on mobile devices, set up weekly postings with a social media scheduling tool.

Facebook Business Page

In addition to selecting a business category, adding an address and phone number, be sure to add a profile and cover photo image that shows up well on mobile devices.

Buffer offers an in-depth Facebook business page guide that can help ensure that your profile and cover images are the correct sizes.

Google+

In addition to completing your Google My Business sections, make sure that you customize your Google+ page.  Despite the rumors, G+ is not dead, and posts still have the potential to show up on page one. Note – Google+ guidelines change frequently, follow Google guides for the most recent up-to-date information.

Instagram

An Instagram business page is super easy to set-up. If you want to take Instagram for business to the next level, Social Media Examiner has answers.

LinkedIn Business Page

LinkedIn has undergone a long list of changes since Microsoft acquired the brand at the end of 2016. If you have a business page set up, check it against Neil Patel’s LinkedIn Page guide.

Twitter for Business

Setting up your Twitter profile is easy, and scheduling posts that will build a follower base is a no-brainer. If you want to connect and engage with potential clients on Twitter, search extraordinaire Ann Smarty offers a Twitter guide on her blog.

YouTube

Even if you host your videos on a different platform like Wistia or Vimeo, your brand should still have a video or two on YouTube. Let your internal team have a little fun, like Vertical Measures, or hire a creative to develop an explainer video for your brand, like Thrill of the Hunt.

Page One Branding, Continued

Set up these pages/accounts for added page one impact:

About.Me

If you’ve never heard about About.me, Business Insider gives the inside scoop.

Bing

Forgotten by many, but still relevant in today’s mobile marketplace. BGR gives an overview from a recent Search Engine Land article about Bing and market share.

Better Business Bureau

Yes, the BBB seems like an “old school” listing option. Don’t forget that Gen Xers and Boomers often hold the keys to the kingdom when it comes to approving a marketing budget more than $1K per month. A BBB listing gives your business page one credibility.

Crunchbase

What began as a simple database for Startups has launched a business platform site with incredible domain authority. Think of it as a “Who’s Who in Business.”

Inc.com

A verified profile gives your company a trusted business listing with page one power for a small flat fee.

SlideShare

Recently acquired by LinkedIn, SlideShare has page one Authority.

Yahoo Local

Search Engine Land published an article in late 2015, outlining the reasons why Yahoo is still relevant when it comes to mobile search.

Ready for more opportunities?

  • Sponsor an existing MeetUp group or create a new one that benefits the business community in your area.
  • HARO and News Stories. If your brand name gets mentioned in a news source, such as your local online newspaper, news station, or a press site like Business Wire, your brand name has the chance of showing up within the content, even if the mention doesn’t have a link to your website.
  • Quora. Create a business profile and start answering questions that are relevant to your industry and target audience.
  • Yelp. Yelp has page one potential, but proceed with caution. Yelp’s business practices and ethics have come under fire lately, make sure your business listing won’t create more problems than it’s worth.

If no one on your team has the time to organize or complete these SEO listing and social media listing projects, outsource it. We can help generate unique company descriptions, profile optimization, and professional image and video creation. Contact Us to get this project underway.